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Adele’s Success Makes ‘Platinum Hit’ Producer Evan Bogart’s ‘Soul Happy’

Posted by MTV News On May - 13 - 2011

By Kara Warner

Despite the presumed dominance of the many high-profile album releases over the last few months (Britney, J,Lo, the Beastie Boys, etc.), the biggest-selling star is British powerhouse Adele, whose sophomore album “21″ just snagged the #1 spot on the Billboard albums chart for the seventh week since its release.

Adele fans aren’t surprised, given the album’s rave reviews and the chart-climbing single “Rolling in the Deep,” but the fact that the somewhat lesser-known U.K. import has basically defeated pop-music royalty has raised a few eyebrows.

One man who couldn’t be more excited about the new crop of album sellers is songwriter/producer Evan Bogart. When MTV news caught up with him recently to discuss one of his many projects — he’s an executive producer on the upcoming Bravo songwriting contest “Platinum Hit,” which premieres May 30 — we got sidetracked with a conversation about the state of pop music and current chart-toppers.

“I think the songwriting is getting a lot better,” Bogart said. “I think that the general public is becoming more in tune with real artists and you see the recognition finally of people like the Black Keys and people like Mumford & Sons jumping on the scene, and obviously people like Adele,” he said. “I think those people are selling albums, and I think there’s a lot of top 40 candy pop — which, by the way, I definitely write some of — are selling a lot of singles. I think the line between who’s selling singles and who’s selling albums has been drawn in the sand.”

Bogart, who’s responsible for hits like Beyoncé’s “Halo” and Rihanna’s “SOS,” went on to say that it’s becoming more apparent which artists are in it for the single and which ones are in it for a career.

“The people who are in it for the career are starting to cut through the nonsense,” he said, which brought us back to Adele and “Rolling in the Deep.”

” ‘Rolling in the Deep’ is still climbing, like, 2,000 spins a week. It’s still flying up the top 40 charts. That makes me so happy,” Bogart said. “I know at this point, people who are Adele fans or people who are on it are like, ‘Oh my God, I’m sick of this song, can we just talk about the rest of the album?’ But it’s so important that this song gets into the top five and reaches #1,” he emphasized. “It’s so important for music. People don’t understand how important it is that someone like Adele can top the top 40 charts; it’s going to change music. Real music can be done, and it doesn’t have to be something with a four on the floor and a rehashed synth with the same kind of chords played in a different order, basically the same song written over and over and over again, in order to get top 40 success.

“It really, really makes my soul happy to see a song like that flying up the charts,” he continued, adding that it’s a sign of very good things to come. “I think both the music business and the actual music within the music business are on the precipice of a new golden era, a new golden age.”

Do you agree with Bogart? Are we on the precipice of a new age in music? Tell us in the comments!

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Cee Lo’s ‘F— You’ Makes Pop-Chart History

Posted by James Montgomery On April - 7 - 2011

On September 25, 2010, Cee Lo’s (now ubiquitous) “F— You” officially debuted on Billboard’s Pop Songs chart, rising to a peak position of #18 within a few weeks before quickly — and, rather unceremoniously — falling off the chart altogether by the end of November.

Of course, within weeks, thanks to a pop-culture groundswell that included a plumb spot on an episode of “Glee” (in Gwyneth Paltrow belted it out as “Forget You,”) a spoken-word cover by William Shatner, and, of course, an armload of Grammy nominations (including both Record and Song of the Year), “F— You” was back on the Pop chart … and from that moment on, it began a slow-but-steady climb to the top that culminated Thursday, when the tune finally reached #1 … and made a bit of history in the process.

Because, according to Billboard, “F— You’s” ascension to #1 officially completes the longest journey to the top of the Pop Songs chart in its 18-year history, a voyage that took 25 weeks to complete, breaking a mark first set in 2006-07, when Pink’s “U + Ur Hand” reached #1 after a 23-week climb.

All told, “F— You” has spent 30 weeks on the Pop chart, which ranks songs based on total radio spins. The song has also reached as high as #2 on Billboard’s Hot 100 singles chart, and has sold more than 3.7 million downloads to date … oh, and, of course, it got the deluxe Grammy treatment, too, as Cee Lo and Paltrow (and a whole bunch of puppets) performed a memorable duet of the song during the big show.

And speaking of big shows, Cee Lo has just been confirmed as a judge on NBC’s upcoming talent competition “The Voice,” a show on which, we suspect, we’ll hear “F— You” several times; though not always in song form, of course.

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Lady Gaga’s ‘Born This Way’ Still Dominates Hot 100, Katy Perry’s ‘E.T.’ On The Rise

Posted by Kyle Anderson On March - 17 - 2011

Lady Gaga might as well change her name to Lady Juggernaut, as her dominance at the top of the Billboard Hot 100 is starting to get ridiculous. “Born This Way” is number one for the fifth straight week, and it shows no signs of slowing. It has fought off Cee Lo Green’s “F— You” for a third straight week (it remains stuck at number two), and the only competition on the horizon appears to be Katy Perry’s “E.T.,” which climbed up from number eight to number three this week, and the upcoming premiere of the video could push her over the top.

Gaga’s run at number one is the longest reign in that spot since Eminem spent seven weeks on top last summer with “Love the Way You Lie.” It has also more than doubled Gaga’s career total number of weeks at number one (“Just Dance” spent three weeks in the spot, while “Poker Face” was on top for a week). She is starting to become a true dominating force on the chart, and there will be many more singles from Born This Way to come.

The only other big headline from this week’s Hot 100 is the leap that Britney Spears’ “Till the World Ends” made, climbing from 20 to nine in a single bound. With the album coming just around the corner, Britney could easily make a play for the pole position in the coming weeks. Meanwhile, the “Glee” cast continue to chart songs (their cover of “Landslide” dropped in at number 23 this week; it will be interesting to see if any of their original tunes from this week’s episode crack the chart next week) and Jessie J felt the “SNL” effect, as “Price Tag” jumped up from 78 to 58 thanks to her well-received performance on the late night comedy show last weekend.

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Britney Spears’ ‘Till The World Ends’ Opens Strong, But ‘Born This Way’ Still Leads Hot 100

Posted by Kyle Anderson On March - 10 - 2011

While it didn’t quite have the same kind of opening week pop as “Hold It Against Me” did, Britney Spears’ “Till the World Ends” made a pretty strong chart debut, landing at number 20 on the Billboard Hot 100 after debuting the tune on Ryan Seacrest’s radio show last week. That gives Spears two songs in the top 20, as “Hold It Against Me” (which debuted on the chart at number one last month) still sits comfortably at number 16. The anticipation for Spears’ new album Femme Fatale continues to be strong, as fans have been gobbling up digital downloads of both singles and voraciously requesting Spears’ songs on the radio.

Still, the top of the Hot 100 belongs once again to Lady Gaga, who rode the premiere of the video for “Born This Way” to yet another week at number one. After debuting in that spot, “Born This Way” has now spent four weeks on the top perch, making it the first real dominant single of the year. It fought off another strong surge from Cee Lo Green’s “F— You,” which spent a second straight week at number two. “F— You” has now spent 28 weeks on the chart, a remarkable feat for a song that clearly has incredible legs. Jennifer Lopez also enjoyed a video-related surge this week, as her new single “On the Floor” (whose clip debuted during an episode of “American Idol” last week) jumped from number nine to number five. Considering the power of “Idol” (the ratings are down slightly, but it continues to be a dominant force on television and in the music world), “On the Floor” could make a run at the top spot (though at this point, unseating Gaga seems like it will be easier said than done).

Ke$ha’s “Blow” broke into the top 10 this week, settling in at number seven in its seventh week. That’s just ahead of Katy Perry’s “E.T.,” which held steady at number eight. For the second week in a row, Perry has two songs in the top 10, as “Firework” is also in the upper echelons of the chart. Outside of “Till the World Ends,” the only other high-profile debut on the Hot 100 this week belonged to Foo Fighters, whose “Rope” cracked the list at number 70. You can expect that number to get a significant bump next week, as Foo Fighters will be debuting the video for “Rope” tonight (Thursday, March 10) at 7:54 p.m. on MTV and MTV.com (stay tuned to MTV.com for an exclusive interview with the band just after the premiere).

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Lady Gaga’s ‘Born This Way’ Still Rules The Hot 100, But Jennifer Lopez Is On The Move

Posted by Kyle Anderson On March - 3 - 2011

The Billboard Hot 100 has its first official juggernaut of 2011. After debuting in the top spot two weeks ago, Lady Gaga‘s “Born This Way” — the first single from the forthcoming album of the same name — has notched a third week on top of the chart, with nary a legitimate challenger in sight (the number two song for the second week in a row is Cee Lo Green‘s “F— You,” which has been on the chart for an impressive 27 weeks and is getting a second wind thanks to its Grammy Awards exposure).

But if there is a song that could upend “Born This Way,” it’s Jennifer Lopez‘s new single “On the Floor.” The track made its chart debut at number nine this week, giving Lopez the highest-charting debut of her career and her seventh top 10 hit. Certainly the exposure Lopez has received on “American Idol” (still the most-watched show on television) has boosted her profile in the music world, and the video for “On the Floor” (which premieres during Thursday night’s (March 3) live broadcast of “American Idol”) could give it enough of a push to unseat Gaga from the top of the chart.

Gaga’s continued dominance and Lopez’s big debut were the big headlines, but there were plenty of other shake-ups on the Hot 100 this week. The top 10 mostly stayed the same (Wiz Khalifa’s “Black and Yellow” and Justin Bieber’s “Never Say Never” dropped out to make room for Lopez and Katy Perry‘s “E.T.,” which surged from 28 to eight over the past week). Perry wasn’t the only star getting a bit boost, as both Ke$ha‘s “Blow” and Adele’s “Rolling in the Deep” experienced great leaps (“Blow” moved from number 32 to number 11, while “Rolling in the Deep” went from 26 to 13, and both have robust digital download sales to thank for those bumps). Kanye West‘s “All of the Lights” also found itself in its highest spot on the chart yet, moving from 54 to 31 on the back of the premiere of the flashy video.

Who do you think will push Lady Gaga out of the top spot on the Hot 100? Let us know in the comments!

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